Big Bazaar launches 'Kabaad Se Karo Kamai' campaign
Under this campaign, customers will get to buy the new products at lowest prices and sell their old junk at highest prices.
image for illustrative purpose
Hyderabad Future group's retail giant, Big Bazaar announced its iconic "The Great Xchange" campaign - 'Kabaad Se Karo Kamai' from Feb 25-20 March, 2022. Under this campaign, customers will get to buy the new products at lowest prices and sell their old junk at highest prices. Big Bazaar will buy the old junk from customers and issue them exchange vouchers. Customers can use these exchange vouchers to get additional discount on new products.
Speaking about campaign, Pawan Sarda, CMO, Digital, Marketing & e-commerce, Future Group, said: 'The Great Xchange' has been one of the most loved and remembered campaigns of Big Bazaar. Keeping in mind the current scenario, customers are using their household products more than ever, which results into larger wear and tear. With this campaign we want our customers to upgrade to better fashion and lifestyle. Get the best value from their junk and additional discount on new products."
Big Bazaar will buy old newspaper at Rs50 per kg, old cloths at Rs100 per kg, old TV, mobile phone, refrigerator Rs5,000 per piece, small appliances at Rs1000 per piece and more. With Xchange vouchers customers will get an additional discount of 20 per cent on fashion, home needs, home fashion and luggage and 10 per cent discount on electronics. Big Bazaar has introduced online exchange calculator, where customers can know the exchange value of their old products from the comfort of their homes, while shopping on shop.bigbazaar.com and the Big Bazaar App.
